NEW: Create and manage up to 50 dynamic QR codes with our Professional plan. Learn More

✅ GS1 Digital Link Format🏭 Built for CPG

Turn Every Package Into a Sales Tool

QR code on your package. Customer scans. Sees ingredients, allergens, certifications and recall status—everything they need to buy. GS1-ready for retail systems. Set up in 10 minutes.

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QRCollie

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Who Needs This?

👔

Brand Managers

"Win The Shelf Decision"

You spend $10K-50K/month on retail placement, trade shows, and slotting fees. But when the customer picks up your product... what happens?

The moment of truth: They compare you to 5 competitors. Whoever answers their questions wins the sale.

With QRCollie:

  • Show social proof at the exact moment they're deciding
  • Answer "Is this gluten-free?" without them googling
  • Prove your "small-batch" claim with batch tracking
  • Reduce returns from confusion ("I didn't know this had nuts")

The Alternative:

They buy the competitor with better info.

🎨

Package Designers

"Design Without Compromises"

Your clients want bigger brand logos, cleaner aesthetics, and more white space. BUT ALSO: Full nutrition facts, ingredients, certifications, QR code, and 3 languages...

It doesn't fit. So you compromise the design.

With QRCollie:

  • Keep the required panels on pack; put recipes, sourcing and translations behind the QR
  • Less clutter around the mandatory information
  • Cleaner, more premium look
  • Update digital content without reprinting

The Alternative:

Your designs look cluttered. Clients complain. You get blamed when formulations change.

💡

Product Teams

"Launch Products With Less Risk"

Every new product launch is a $50K-200K bet. Will it work? You won't know for 6 months.

The problem: No direct customer feedback until it's too late.

With QRCollie:

  • Direct feedback from actual customers (not Amazon trolls)
  • See which products get the most engagement
  • Test new formulations before full production runs
  • Catch issues early (taste, packaging, messaging)

The Alternative:

Launch. Hope. Wait 6 months. Lose money.

💼

eCommerce Brands

"Own Your Customer Data (Finally)"

You're spending $5K-20K/month driving sales on Amazon, your Shopify store, or other platforms. You're making sales. But on Amazon, they own the customer relationship. On DTC, you get one email—then what?

Every Amazon sale enriches their data. Your customer list stays thin.

With QRCollie:

Put a QR code inside your product packaging. Customer receives their order, scans the code, and you offer:

What you offer:

  • "Save $5 on your next purchase - join our VIP list"
  • "Get exclusive recipes/tips/tutorials"
  • "Be the first to know about new launches"

They scan. You capture their email. You own the relationship.

The Alternative:

Keep enriching marketplace data while your own customer insights stay empty.

Built for every CPG category

From food & beverage to health & beauty, QRCollie provides specialized components for every product category.

🍕

Food & Beverage

Most comprehensive nutrition & ingredient support

Complete Nutrition Facts

Nutrition facts with serving sizes, in the familiar label layout

Allergen Management

Clear allergen warnings and cross-contamination information

Certifications Display

Organic, Non-GMO, Kosher, Halal, and more

☕

Coffee & Tea

Brewing guides, caffeine

🍪

Snacks

Portion control, ingredients

🥫

Condiments & Sauces

Usage ideas, pairings

🛒

Pantry/Shelf Stable

Storage tips, shelf life

💄

Health & Beauty

Complete ingredient transparency

  • • Full INCI ingredient lists
  • • Usage instructions & tutorials
  • • Skin type recommendations
  • • Cruelty-free certifications
🐾

Pet Products

Complete pet care solutions

  • • Species & life stage information
  • • Feeding instructions & portions
  • • Nutrition & ingredients
  • • Safety & size guidelines

Plus specialized support for:

👶

Babies & Kids

Age guidelines

🧴

Household

Safety & usage

🏠

Home & Garden

Care instructions

💊

Supplements

Dosage information

📦

Custom

Any category

Why Not Just Use Any QR Code Generator?

Fair question. Here's what sets us apart:

GS1 Digital Link Ready

Future-proof QR codes that work with retail checkout systems and meet the 2027 GS1 standard

Included with QRCollie

Built-in Batch Tracking for Recalls

Track products by batch number for quick recalls and traceability compliance

Included with QRCollie

Category-Specific Components for CPG

Industry-specific landing pages with nutrition labels, allergen info, certifications, and more

Included with QRCollie

Analytics by Product, Region, and Batch

Detailed insights into customer engagement by specific product, geographic location, and production batch

Included with QRCollie

Dynamic QR Codes

Update content anytime without reprinting packaging

Included with QRCollie

Mobile-Optimized Landing Pages

Fast-loading pages designed for in-store scanning

Included with QRCollie

Bottom line: Generic tools work for social media links. QRCollie is built for products that need to sell at retail.

Does This Replace My Barcode?

Quick answer: No. It works alongside your UPC for now.

Here's the situation:

GS1's Sunrise 2027 is an industry goal, not a law: retail checkout systems should be able to read 2D barcodes by the end of 2027.

  • GS1 guidance: keep the UPC on pack until about 90% of checkout scanners can read 2D
  • Retailers are upgrading their checkout scanners store by store
  • The recommended 2D format for consumer products is a QR code with GS1 Digital Link

What you should do today:

  • Keep your UPC (checkout still depends on it)
  • Add a GS1 Digital Link QR code next to it
  • Plan it into your next packaging update

Why set up now instead of waiting?

1
Wait until later

  • Two packaging changes instead of one
  • No scan data in the meantime
  • Less time to learn what shoppers want

2
Set up now with QRCollie

  • One standards-based code for today and later
  • Scan data from day one
  • Update the destination without reprinting
  • Change packaging on your own schedule

Bottom line: Your UPC isn't going away yet. A GS1 Digital Link QR code is useful to shoppers today and built for the checkout systems now rolling out.

Transparent Pricing for Growing Brands

Start free, scale as you grow. No hidden fees.

MonthlyAnnually2 months free

Free

Perfect for getting started with QR codes

Free
  • 5 Products (QR Codes + Landing Pages)
  • Dynamic QR Codes
  • Add Your Brand Logo & Colors
  • 1 Brand
  • 10,000 Scans Per Month
  • 2 Team Members
  • GS1 Compliant (Retailer Ready)
  • Analytics Dashboard
  • Category-Specific Components
  • Shows "Powered by QRCollie" footer
POPULAR

Growth

For small brands that need professional features

$290/year
Billed annually - save 2 months!
  • 25 Products (QR Codes + Landing Pages)
  • Dynamic QR Codes
  • Add Your Brand Logo & Colors
  • 1 Brand
  • Unlimited Scans
  • Up To 5 Team Members
  • GS1 Compliant (Retailer Ready)
  • Analytics Dashboard
  • Category-Specific Components
  • Custom Fonts
  • Priority Support
  • Remove QRCollie Footer

Professional

Perfect for brands with multiple products

$970/year
Billed annually - save 2 months!
  • 50 Products (QR Codes + Landing Pages)
  • Dynamic QR Codes
  • Add Your Brand Logo & Colors
  • 1 Brand
  • Unlimited Scans
  • Up To 10 Team Members
  • GS1 Compliant (Retailer Ready)
  • Analytics Dashboard
  • Category-Specific Components
  • Custom Fonts
  • Batch Level Analytics
  • Batch Management
  • Batch API Support
  • Custom Domain Setup
  • Priority Support

Enterprise

Have more than 50 products? Let's talk about a custom plan for your business.

Frequently asked questions

Everything you need to know about QRCollie.

How do QR codes work?

QR codes are scannable barcodes that connect physical products to digital content. Our dynamic QR codes can be updated anytime without reprinting packaging.

Can I update my QR codes?

Yes! Our dynamic QR codes allow you to update content instantly. Change seasonal promotions, add new products, or update nutritional information without touching your packaging.

What about GS1 compliance?

QRCollie is built for the GS1 Product Links standard. We'll help you transition smoothly as the industry moves toward 2D barcodes by 2027.

Do I need a GTIN or UPC to use QRCollie?

No! While we fully support GS1 compliant GTINs and UPCs for established brands, we also offer QRC (QRCollie custom product IDs) as an interim solution for ecommerce and dropshipping brands that aren't in traditional retail yet. Note: QRC is our proprietary system and not GS1 compliant, but it works great for brands getting started. This means any brand can create professional product landing pages and track engagement, regardless of where they are in their retail journey.

How do I get started?

Sign up for our free plan - no credit card required. Create your first QR code in minutes and see how it transforms your product packaging.

Is my data secure?

Your shoppers' feedback and sign-ups belong to you. We don't sell them or use them for advertising; they're only processed by the services that run QRCollie (hosting, database, email, spam and photo checks), as our Privacy Policy explains.

Ready to transform your product packaging?

Start creating engaging digital experiences for your CPG products today.

No credit card required
5-minute setup
5 free dynamic QR codes